Nissan Shop@Home
Context.
“In times like these.” It’s all consumers heard during the first wave of the pandemic. But as the world opened up, advertising suddenly became a little less dour. Meanwhile, online shopping experiences were popping up where they weren’t before, keeping pace with people’s increased appetite for retail therapy.
For our client, Nissan Canada, there was a pressing need to streamline existing online shopping tools. Since buying a car online isn’t yet the norm, we needed to create a direct path to purchasing or leasing through the dealer. Whatever we did, it had to enable people at the outset of their research, as well as those ready to buy.
Opportunity.
By this point, most car brands had reorganized their shopping tools to be in one place. But very few had actually streamlined them, or worked them into a flow that addressed different needs. We could be ahead of the pack.
Insight.
Car shoppers are often looking to take a specific step. But they aren’t always aware of what happens next.
Idea.
We created an online shopping experience that addressed users’ individual needs, while ushering them into a more linear flow. It streamlined all our tools, presenting them in a way the average buyer could scan and digest. Tonally, it was simple, guided and human. The language called out each step in the journey, while directing consumers to what came next. It all laddered back to the line, Shop at your own pace.
Start shopping.
Arrive at the landing page through our primary navigation. Discover your Nissan, explore payment options, or get behind the wheel. We’ll guide you through each step.
Navigate your way.
Looking to fast-track your shopping? Take the most direct path through our reimagined navigation. We organized it to reflect our landing page, nestling all key actions under the same three headings.
Continue your journey.
Leaving our landing page? No problem. Wherever you go on Nissan.ca, you can see what step of the shopping journey you’re on—and the ones to come.
When you’re on a page that helps you discover our lineup—say Request a Brochure—you’ll see the most relevant next steps in this link panel.
If you’re using one of our payment calculators, you’ll see CTAs that reflect financial options instead.
Requesting a quote? You’re probably closer to pulling the trigger. That’s why we’ll serve up options like Book a Test Drive or Find a Dealer.
Once you submit a lead, we’ll show you every step in the journey—in case you’re looking to continue your research.