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    <loc>https://www.kalanwrites.com/infiniti-qx60-overview</loc>
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    <lastmod>2021-11-16</lastmod>
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      <image:title>INFINITI QX60 Reservation Persona 1</image:title>
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      <image:title>INFINITI QX60 Reservation Persona 2</image:title>
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    <lastmod>2021-11-16</lastmod>
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      <image:title>INFINITI QX60 Reservation Persona 3</image:title>
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    <loc>https://www.kalanwrites.com/nissan-frontier-vlp</loc>
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    <lastmod>2025-04-13</lastmod>
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      <image:title>Nissan Frontier VLP</image:title>
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    <loc>https://www.kalanwrites.com/nissan-rogue-vlp-</loc>
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    <lastmod>2025-04-14</lastmod>
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    <loc>https://www.kalanwrites.com/nissan-armada-vlp</loc>
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    <priority>0.75</priority>
    <lastmod>2025-04-17</lastmod>
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    <loc>https://www.kalanwrites.com/-work/nissan-rogue-campaign-page</loc>
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    <lastmod>2021-07-09</lastmod>
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  <url>
    <loc>https://www.kalanwrites.com/-work/infiniti-qx60-product-story</loc>
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    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1624999161596-37XWGCKJZCLGFQRRDVAJ/INF-MY20-QX60-Overview.jpg</image:loc>
      <image:title>Work - INFINITI QX60 Story - Overview</image:title>
      <image:caption>Introduce yourself to this premium SUV. Then dive deeper.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1625083722465-Y7JWTK5MVRPCPO2JD4QR/INF-MY20-QX60-Design-SM.jpg</image:loc>
      <image:title>Work - INFINITI QX60 Story - Design Story</image:title>
      <image:caption>Discover the exterior. Picture yourself inside.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1625081109275-AT98HQYZWL9HRHE6VDDR/INF-MY20-QX60-Safety.jpg</image:loc>
      <image:title>Work - INFINITI QX60 Story - Safety Story</image:title>
      <image:caption>Learn about the safety tech—and what it does for you.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1624999439416-D58HWEI43XF88M1EEUGA/INF-MY20-QX60-Performance.jpg</image:loc>
      <image:title>Work - INFINITI QX60 Story - Performance Story</image:title>
      <image:caption>Explore the QX60’s capability. See what’s under the hood.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1625084048305-FFFVPTXU06EV89S81QEO/INF-MY20-QX60-Connectivity.jpg</image:loc>
      <image:title>Work - INFINITI QX60 Story - Connectivity Story</image:title>
      <image:caption>Geek out on all the in-car tech.</image:caption>
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  <url>
    <loc>https://www.kalanwrites.com/-work/nissan-shop-at-home</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1627585180289-SLUL3WADHRXEEUOHXEIM/NCI_Shop%2540Home_Nav.jpg</image:loc>
      <image:title>Work - Nissan Shop@Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1627587336978-J9EUP58HN4EP1IZB0RCR/NCI_Shop%2540Home_Link1.jpg</image:loc>
      <image:title>Work - Nissan Shop@Home</image:title>
      <image:caption>When you’re on a page that helps you discover our lineup—say Request a Brochure—you’ll see the most relevant next steps in this link panel.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1627587305803-MPBJ1D6IF8C9Q1S2YGKK/NCI_Shop%2540Home_Link2.jpg</image:loc>
      <image:title>Work - Nissan Shop@Home</image:title>
      <image:caption>If you’re using one of our payment calculators, you’ll see CTAs that reflect financial options instead.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1627587180824-25LYZE9SWY0GDGNV3BPA/NCI_Shop%40Home_Link3.jpg</image:loc>
      <image:title>Work - Nissan Shop@Home</image:title>
      <image:caption>Requesting a quote? You’re probably closer to pulling the trigger. That’s why we’ll serve up options like Book a Test Drive or Find a Dealer.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1627587980167-6D89UPXVO214YP1QZNG0/NCI_Shop%40Home_Link4.jpg</image:loc>
      <image:title>Work - Nissan Shop@Home</image:title>
      <image:caption>Once you submit a lead, we’ll show you every step in the journey—in case you’re looking to continue your research.</image:caption>
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      <image:title>Work - Nissan Shop@Home</image:title>
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    <loc>https://www.kalanwrites.com/-work/infiniti-reservation-program</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
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      <image:title>Work - INFINITI Reservation Program</image:title>
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      <image:title>Work - INFINITI Reservation Program - Tailored to the CEO</image:title>
      <image:caption>Here’s the first of three targeted versions of the page. This one’s for an archetype our strategists called the Household CEO. They’re a boss at work—and at home.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1637081869085-RJX039QYBWVJC73W03GW/image1.jpg</image:loc>
      <image:title>Work - INFINITI Reservation Program - Served to the Foodie</image:title>
      <image:caption>The second targeted page was for an archetype called the Foodie Adventurer. You’ve probably seen them in your own social feed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1637082049692-YNTWFUXM21HHWV60F508/image2.jpg</image:loc>
      <image:title>Work - INFINITI Reservation Program - Fit for the Fashionista</image:title>
      <image:caption>This last tailored page dialled in to an archetype called the Athletic Fashionista. They’re up early for that run, and up on the latest fashion blogs.</image:caption>
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    <loc>https://www.kalanwrites.com/-work/nissan-model-year-24</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/9cb0eafa-3c69-40e9-aa55-61cdd77e0051/Screen+Shot+2025-04-08+at+9.49.40+AM.jpg</image:loc>
      <image:title>Work - Nissan Model Year '24 - A New Frontier</image:title>
      <image:caption>The 2024 Nissan Frontier pickup was back again to woo the outdoorsy. With a refreshed content hierarchy and full copy overhaul, we put its off-roading potential on a pedestal.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/9a3bdc13-68d6-4825-a5f6-ed19d99fb64f/Screen+Shot+2025-04-08+at+9.58.11+AM.jpg</image:loc>
      <image:title>Work - Nissan Model Year '24 - Going Rogue</image:title>
      <image:caption>The flagship Rogue crossover looked good in the new design system. It also sounded better, once we took it from a generic versatility story to one of everyday adventure.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/cae6ce08-0c83-4e4b-afe7-996110eca706/Screen+Shot+2025-04-09+at+10.32.19+AM.jpg</image:loc>
      <image:title>Work - Nissan Model Year '24 - Upgrading the Armada</image:title>
      <image:caption>Nissan’s largest, most premium SUV is the Armada. And for years, the website touted little more than that. When we had the chance to rewrite the story, we made it all about feeling larger than life, no matter the size of your adventure.</image:caption>
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    <loc>https://www.kalanwrites.com/-work/raise-recruiting-website</loc>
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    <lastmod>2021-07-06</lastmod>
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      <image:title>Work - Raise Recruiting Website</image:title>
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    <loc>https://www.kalanwrites.com/-work/infiniti-qx50-google-assistant</loc>
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    <lastmod>2021-07-06</lastmod>
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      <image:title>Work - INFINITI Google Assistant</image:title>
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    <loc>https://www.kalanwrites.com/-work/critical-mass-holiday-card</loc>
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    <lastmod>2021-07-07</lastmod>
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      <image:title>Work - Critical Mass Holiday Card</image:title>
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      <image:title>Work - Critical Mass Holiday Card</image:title>
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      <image:title>Work - Critical Mass Holiday Card</image:title>
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      <image:title>Work - Critical Mass Holiday Card</image:title>
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      <image:title>Work - Critical Mass Holiday Card</image:title>
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  <url>
    <loc>https://www.kalanwrites.com/-work/empire-communities-rebranding</loc>
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    <priority>0.5</priority>
    <lastmod>2021-11-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1635961047442-IE5BNKDDLM2G2NTJCIY2/Pages+from+EMP-HomeBuildersAnnual-3Pages-Proof-2015-03-06.jpg</image:loc>
      <image:title>Work - Empire Communities Rebranding</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1635961112832-1CAMV66G3DBFJE2V1YPC/Pages%2Bfrom%2BEmpire-CondoBuildersAnnual-3PagesUpdated-2015-03-09.jpg</image:loc>
      <image:title>Work - Empire Communities Rebranding</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d3a0273aeb9e7bdbfcacea/1635891508532-2RLXGMHL2LIVHAS8VKZF/empire-magazine.jpg</image:loc>
      <image:title>Work - Empire Communities Rebranding</image:title>
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      <image:title>Work - Empire Communities Rebranding</image:title>
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      <image:title>Work - Empire Communities Rebranding</image:title>
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